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Data is collected from Google Analytics for the purpose of optimizing our website, as it helps us to understand how our visitors use our website. This data is made available to us without reference to the individual and as a statistical overview only.
Google Ads is used to present you relevant advertisements from us. For this purpose, Google Ads collects usage data in addition to so-called conversion tracking, combines it to a usage profile, and links it to interests or characteristics. The use of remarketing cookies enables the placement of ads based on previous visits to our website on the Internet.
We use the "Bing Ads Conversion Tracking" application from Microsoft Corporation ("Microsoft") to measure the reach of advertisements. It tracks how successful our advertising measures are on Bing and its search network. The use of remarketing cookies allows ads to be served based on previous visits to our website on the Internet.